The armiger is the grandson of the late Dr Cluny Macpherson.
The "fess wavy Vert and Argent" suggests the waves over which the armiger's ancestor came to Newfoundland in 1804. The "two caribou heads" represents the badge of the Royal Newfoundland Regiment in which Dr Macpherson served during WW I.
Crest: The wildcat is also placed between two caribou antlers.